Who is Criteria Coffee?
Craig Simon has worked every link of the coffee chain — farming, roasting, brewing, service. After close to 15 years, he founded Criteria Coffee in 2018 to help others chase the same standard. His record backs it: three turns representing Australia at the World Barista Championship (2012, 2014, 2018) and the country's first Q-Grade Instructor qualification in 2015. Today Criteria runs as a co-roastery in Melbourne — a shared space where cafés and coffee brands learn to roast under Craig's guidance. The focus is knowledge as much as coffee. Criteria roasts single-origin beans, with past origins including Kenya, Rwanda, Peru, Ethiopia and Costa Rica. You can buy by the bag or take the fortnightly subscription from $16.50 every two weeks.
Is this the best price on Criteria coffee?
Every Criteria coffee, where it sits and where it’s been.
One row per bag, priced per kilo, cheapest first. Solid dot is today; pale dots are prices we recorded earlier.
Prices from Criteria’s own store, last recorded 19 October 2026. Earlier prices from our weekly record since October 2026. Australian median: the middle one-off 1kg price across 456 roasters, as the Bean-o-Metre uses.
Which Criteria coffee should I buy?
| Nebula Espresso Blend | Blend | 250g | $20.00250g | $80.00 |
| The Crowd Pleaser Espresso Blend | Blend | 250g | $20.00250g | $80.00 |
| Batch Blend for Filter | Blend | 250g | $21.00250g | $84.00 |
| Brazil – Danilo Barbosa | Mixed Varietals – Pulped Natural | Single origin | 250g | $22.00250g | $88.00 |
| Colombia | Jairo Arcilla – Santa Monica, Tabi – Washed | Single origin | 250g | $32.00250g | $128.00 |
| Ethiopia | Gezahegn-Regassa | Haro-Village – Yirgacheffe | Welisho – Washed | Single origin | 250g | $32.00250g | $128.00 |
| Ethiopia | Bogale Galcha | Kurume – Natural | Single origin | 250g | $32.00250g | $128.00 |
| Kenya – Kiambu County Ruera Estate | Mixed Varietals – Natural (Taco Roll) | Single origin | 250g | $34.00250g | $136.00 |
| DECAF | Decaf | 250g | $45.00250g | $180.00 |
| SPECIAL RELEASE – Colombia | Luis Aníbal Calderón | Yirgecheffe – Natural | Single origin | 100g | $29.00100g | $290.00 |
10 coffees from Criteria Coffee’s own store. Per kilo is worked out from the listed bag size. Gear, samplers and multi-delivery plans are left out.
Are there any Criteria deals right now?
Is a Criteria subscription worth it?
How does Criteria compare to similar Melbourne roasters?
| Roaster | Middle 1kg bag | vs median | ||
|---|---|---|---|---|
| Undercover Roasters | Melbourne | 4 | $60.00 | −2% |
| Coffea Coffee | Melbourne | 14 | $61.00 | −1% |
| Rosso Roasting Co | North Melbourne | 6 | $65.50 | +7% |
| Vacation | Brunswick | 16 | $68.00 | +11% |
| Dark Horse Coffee Roasters | Melbourne | 2 | $68.00 | +11% |
Middle 1kg bag: the median one-off price of each roaster’s 1kg coffees — the Bean-o-Metre’s own figure. Australian median $61.50.
Common questions about Criteria
Where can I buy Criteria coffee?
Direct from criteriacoffee.com. Not in Coles, Woolworths or Aldi — we check all three every week.
Does Criteria have a coffee subscription?
Yes, Criteria Coffee sells a coffee subscription. Their own site has the plans and terms.
Where is Criteria Coffee based?
Criteria Coffee is based in Melbourne, VIC, and has been roasting since 2018.
What's the cheapest Criteria coffee?
Per kilo, Nebula Espresso Blend at $20.00 for a 250g bag — $80.00 a kilo.