Who is Locale?
Locale started in 2015 with a small crew, a love of coffee, and a focus on building relationships. In 2018 it joined the Genovese coffee family, a 50-year-old, family-owned Melbourne company. That move was a chance to reset, and to rethink how the coffee got sourced. Today Locale roasts in Melbourne, with outposts in Brisbane and Perth. It pays farmers the price they set, rather than negotiating it down. Where it can, it sources direct from the farm, especially for its blends. Every coffee is specialty grade, scoring 80 or above on an independent cup. The team is carbon neutral and treats environmental responsibility as part of the job. Rotating single origins and microlots sit beside blends like Original Gangsta and The Real MVP. Free shipping applies on orders over $100.
Is this the best price on Locale coffee?
Every Locale coffee, where it sits and where it’s been.
One row per bag, priced per kilo, cheapest first. Solid dot is today; pale dots are prices we recorded earlier.
Prices from Locale’s own store, last recorded 19 October 2026. Earlier prices from our weekly record since October 2026. Australian median: the middle one-off 1kg price across 456 roasters, as the Bean-o-Metre uses.
Which Locale coffee should I buy?
| original gangsta | Blend | 250g | $20.00250g | $80.00 |
| ultimate wingman | Blend | 250g | $20.00250g | $80.00 |
| decaf | Decaf | 250g | $20.00250g | $80.00 |
| the real mvp | Blend | 250g | $22.00250g | $88.00 |
| eco warrior | Blend | 250g | $22.00250g | $88.00 |
| Mother’s Day Promo – 250g MVP | Blend | 250g | $22.00250g | $88.00 |
| Coocentral: Colombia | Single origin | 250g | $22.00250g | $88.00 |
| Tad Fane: Laos | Blend | 250g | $22.00250g | $88.00 |
| Masha: Burundi | Single origin | 250g | $24.00250g | $96.00 |
| Rung’eto Kii: Kenya | Single origin | 250g | $24.00250g | $96.00 |
| Gakuyu-ini: Kenya | Single origin | 250g | $24.00250g | $96.00 |
| ultimate wingman club Subscription | Blend | 250g | $26.00250g | $104.00 |
| Frinsa Estate: Indonesia | Single origin | 250g | $26.00250g | $104.00 |
| original gangsta club Subscription | Blend | 250g | $26.00250g | $104.00 |
| Ruera Estate: Kenya | Single origin | 250g | $27.00250g | $108.00 |
| the real mvp club Subscription | Blend | 250g | $28.00250g | $112.00 |
| eco warrior club Subscription | Blend | 250g | $28.00250g | $112.00 |
17 coffees from Locale’s own store. Per kilo is worked out from the listed bag size. Gear, samplers and multi-delivery plans are left out.
Are there any Locale deals right now?
Is a Locale subscription worth it?
How does Locale compare to similar VIC roasters?
| Roaster | Middle 1kg bag | vs median | ||
|---|---|---|---|---|
| Coffea Coffee | Melbourne | 14 | $61.00 | −1% |
| Sixpence Coffee | Bright | 8 | $62.00 | +1% |
| Black Vice Coffee Roasters | — | 7 | $62.00 | +1% |
| Fat Cat Coffee Roasters | Newborough | 7 | $62.00 | +1% |
| Ocean Grind | Torquay | 6 | $62.00 | +1% |
Middle 1kg bag: the median one-off price of each roaster’s 1kg coffees — the Bean-o-Metre’s own figure. Australian median $61.50.
Common questions about Locale
Where can I buy Locale coffee?
Direct from localeespresso.com.au. Not in Coles, Woolworths or Aldi — we check all three every week.
Does Locale offer free shipping?
Yes, on orders over $100.
Does Locale have a coffee subscription?
Yes, Locale sells a coffee subscription. Their own site has the plans and terms.
Where is Locale based?
Locale is based in Coburg, VIC, and has been roasting since 2015.
What's the cheapest Locale coffee?
Per kilo, original gangsta at $20.00 for a 250g bag — $80.00 a kilo.