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Genovese Coffee

Coburg, Coburg East VICSince 1970
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Who is Genovese Coffee?

The Genovese family arrived in Australia from Italy in 1950. Alfio Genovese worked for an importer of Italian foods in Sydney, became a partner, and opened its Melbourne branch to roast coffee for Victoria. By the late 60s he wanted coffee closer to the Italian style he knew and loved. So A. Genovese & Sons was established in 1970, in a small factory on Lygon Street, Brunswick. A following built quickly, and in 1975 the business moved to its corner in Coburg, where it still roasts today. Three generations on, the aim has not changed. In their words: "to provide the Australian Market with a true Italian espresso coffee experience." Sourcing spans Colombia, Burundi, Kenya and Brazil, sold as blends and single origins. A family member taste tests every batch before it ships.

Is this the best price on Genovese coffee?

Short answerGenovese’s prices have held steady since September 2026. Subscribing is the cheapest way in: Super Brazil at $45.00 a kilo.
Cheapest way in
$45.00 /kg
Super Brazil on subscription, 250g bag. The same bag one-off is $14.00.
Subscribing saves
20%
On 3 coffees sold both ways, from their own store prices.
Price changes
None
No price moves since September 2026.

Every Genovese coffee, where it sits and where it’s been.

One row per bag, priced per kilo, cheapest first. Solid dot is today; pale dots are prices we recorded earlier.

Prices from Genovese’s own store, last recorded 11 November 2026. Earlier prices from our weekly record since September 2026. Australian median: the middle one-off 1kg price across 510 roasters, as the Bean-o-Metre uses.

Which Genovese coffee should I buy?

Short answerIf you want the cheapest cup, Super Brazil Subscription at $45.00 a kilo.
Super Brazil Subscription Subscription$11.25250g$45.00
Swiss Water Decaf Subscription Subscription$24.00500g$48.00
Seasonal Blend Subscription Subscription$12.00250g$48.00
Super Brazil$14.00250g$56.00
Swiss Water Decaf$28.00500g$56.00
Coffee for Wildlife – Ethiopia$14.95250g$59.80
Coffee for Wildlife – Sumatra (250g)$14.95250g$59.80
Coffee for Wildlife – Ethiopia (250g)$14.95250g$59.80
Coffee for Wildlife – Survival Blend (250g)$14.95250g$59.80
Coffee for Wildlife – Sumatra$14.95250g$59.80
Coffee for Wildlife – Papua New Guinea (250g)$14.95250g$59.80
Coffee for Wildlife – Papua New Guinea$14.95250g$59.80
Colombia – Decaf De Cana – Ethyl Acetate Decaf$15.00250g$60.00
Fair Trade Organic$16.00250g$64.00
Seasonal Blend$17.00250g$68.00
Colombia – Caficauca – Washed$19.00250g$76.00
Ethiopia – Gizaw Alemayehu – Heirloom – Natural$19.00250g$76.00
Papua New Guinea – The Colbran Family – Washed$20.00250g$80.00
Papua New Guinea – The Colbran Family – Arusha, Bourbon, Mundo Novo, Typica – Natural$20.00250g$80.00
Brazil – Borré Family – Catuaí 144/Topázio – Pulped Natural$22.00250g$88.00
Kenya – Spikes Kiambu AB – SL28 – Washed$23.00250g$92.00
Burundi – Masha – Red Bourbon – Washed$24.00250g$96.00
Guatemala – Porfirio Martinez – Caturra/San Ramon – Washed$24.00250g$96.00
Ethiopia – Daniel Tunisesa – Natural G1$26.00250g$104.00

24 coffees from Genovese Coffee’s own store. Per kilo is worked out from the listed bag size. Gear, samplers and multi-delivery plans are left out.

Are there any Genovese deals right now?

Short answerNothing running today. We check Genovese Coffee’s store every week.

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Is a Genovese subscription worth it?

Short answerGenovese Coffee sells a coffee subscription. We haven’t verified its discount yet, so we don’t compare it with other roasters here.
Genovese Coffee subscription
Super Brazil $14.00 → $11.25 · Swiss Water Decaf $28.00 → $24.00 · Seasonal Blend $17.00 → $12.00
See subscription →

How does Genovese compare to similar VIC roasters?

Short answerWe can’t price-index Genovese Coffee yet — the Bean-o-Metre needs a 1kg bag on sale. Here are the 5 VIC roasters closest to the $60.00 Australian median.
RoasterMiddle 1kg bagvs median
Chosen Bean$60.000%
Blume Coffee$60.000%
V5 Coffee$60.000%
Coffee1862$60.000%
Undercover Roasters$60.000%

Middle 1kg bag: the median one-off price of each roaster’s 1kg coffees — the Bean-o-Metre’s own figure. Australian median $60.00.

Common questions about Genovese

Where can I buy Genovese coffee?

Direct from genovese.com.au. Not in Coles, Woolworths or Aldi — we check all three every week.

Where is Genovese Coffee based?

Genovese Coffee is based in Coburg, Coburg East VIC, and has been roasting since 1970.

What's the cheapest Genovese coffee?

Per kilo, Super Brazil on subscription at $11.25 for a 250g bag — $45.00 a kilo.