Who is Rubia Coffee?
Rubia Coffee pays premium rates for the coffees it buys, and backs that with multi-year commitments to its producers. In Rubia's words, those partnerships ensure "sustainable growth and prosperity for our producers." Rubia roasts in Moorabbin, VIC, "nestled among the industrial vibrancy of Moorabbin." Rubia calls itself a cornerstone for "the makers, the thinkers, the doers, and the dreamers." Doors are open Monday to Friday, 7.00am to 12.30pm. The range centres on three blends: The Straight Six, An Honest Pour and The Common Man. The tagline is simple: "Flavours that unite." Cafés and workplaces can buy wholesale, with equipment and training support on hand. Teams can also sign up for subscription plans "for hassle-free refills."
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How does Rubia compare to similar Moorabbin roasters?
| Roaster | Middle 1kg bag | vs median | ||
|---|---|---|---|---|
| Naked Espresso Co | Moorabbin | 8 | $53.50 | −13% |
| Lime Blue Coffee | Moorabbin | 18 | $58.32 | −5% |
Middle 1kg bag: the median one-off price of each roaster’s 1kg coffees — the Bean-o-Metre’s own figure. Australian median $61.50.
Common questions about Rubia
Where can I buy Rubia coffee?
Direct from rubia.com.au. Not in Coles, Woolworths or Aldi — we check all three every week.
Where is Rubia Coffee based?
Rubia Coffee is based in Moorabbin, VIC.